Privacy Policy

Last Updated: May 15, 2024

This Privacy Policy describes how FerncliffWay ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from ferncliffway.sbs (the "Site"), use our services, or otherwise interact with us.

Information We Collect

Personal Information You Provide to Us

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect.

• Identity Information: Name, username, or similar identifiers
• Contact Information: Email address, mailing address, phone number
• Financial Information: Payment details, billing address (we do not store complete credit card information on our servers)
• Transaction Information: Information about purchases or other transactions with us
• Communication Information: Correspondence with us and your preferences for receiving marketing from us
• User Content: Information you provide when you comment on blog posts, participate in forums, or contribute content to our site

Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies: Data files that are placed on your device and often include an anonymous unique identifier. For more information about cookies and how to disable them, see our Cookie Policy section below.
• Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
• Google Analytics: We use Google Analytics to help us understand how our users interact with the website. You can read more about how Google uses your Personal Information here.

How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our website and services
• Process and complete transactions, and send related information including purchase confirmations and invoices
• Send administrative information to you, such as changes to our terms, conditions, and policies
• Respond to your comments, questions, and requests and provide customer service
• Send you marketing communications about our products, services, offers, and events
• Personalize your experience on our website and deliver content relevant to your interests
• Monitor and analyze trends, usage, and activities in connection with our website to improve our services
• Detect, prevent, and address technical issues or fraudulent transactions
• Comply with legal obligations

Sharing Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• Payment processors: We use third-party payment processors to securely handle payment transactions.
• Email service providers: We use email marketing services to send newsletters and marketing communications.
• Analytics providers: We use analytics providers to help us understand the use of our site.
• Hosting services: Our website and data are stored on secure servers operated by hosting providers.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Third-Party Services

Our website may contain links to other websites or services that are not owned or controlled by FerncliffWay. We are not responsible for the privacy practices of such other websites. We encourage you to be aware when you leave our website and to read the privacy policies of each website you visit.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example, we use services like Facebook Pixel to serve you with advertisements that may be relevant to your interests. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Digital Advertising Alliance: http://optout.aboutads.info/

Cookie Policy

A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another.

Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor. We use this information to improve the user experience.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Data Retention

When you place an order through the Site, we will maintain your Personal Information for our records unless and until you ask us to delete this information. For non-transactional data, we generally retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Changes to This Privacy Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and, where appropriate, contacting you directly via email.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access personal information we hold about you
• The right to request that we correct any information you believe is inaccurate
• The right to request that we complete information you believe is incomplete
• The right to request that we erase your personal data, under certain conditions
• The right to restrict processing of your personal data, under certain conditions
• The right to object to our processing of your personal data, under certain conditions
• The right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions

If you would like to exercise any of these rights, please contact us using the information provided below.

Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary actions.